Every business needs to know how it is doing. That’s the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming – or being able to stop the slide.
Webmasters also have things they should be monitoring on their websites. Most of these can be classified as traffic related or server performance related. Here is my top ten list. Continue reading